, I talk a lot about "Character-Driven Storytelling".
It's the idea that your stories and experiences are one of the keys to standing out from your competition
For example, my friend Trudi is a wellness coach, one among many. But I will bet you that she is the ONLY wellness coach that lived aboard in Japan AND carried the torch for '96 Olympics.
Above is a replay of a little webinar that I did talking about how you can leverage your unique character to stand out from your competition.
Be sure to download a copy of the Content Quicksheet.
It's a list of ideas for content based on your video personality. Not sure what profile best suits you? Find out by clicking here